"If you want to know what it takes to develop a great business--not just an airline--Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner."
--Dave Sclair Publisher Emeritus, General Aviation News
"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success."
--Howard J. Rubenstein President, Rubenstein Associates, Inc.
"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read. I raced through the book in one sitting."
--Rinker Buck Aviation journalist and author, Flight of Passage: A Memoir
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"If you want to know what it takes to develop a great business--not just an airline--Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner."
--Dave Sclair Publisher Emeritus, General Aviation News
"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success."
--Howard J. Rubenstein President, Rubenstein Associates, Inc.
"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read. I raced through the book in one sitting."
--Rinker Buck Aviation journalist and author, Flight of Passage: A Memoir
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | April 2006 |
Availability | Expected to ship within 10 - 15 working days |
First published | March 2006 |
Authors | James Wynbrandt |
Dimensions | 220 x 140 x 21mm (L x W x T) |
Format | Paperback |
Pages | 298 |
ISBN-13 | 978-0-471-75698-9 |
Barcode | 9780471756989 |
Categories | |
LSN | 0-471-75698-9 |