Manager's Guide to Online Marketing (Electronic book text)

For busy managers, a comprehensive crash course on today s most important marketing platformOnline marketing has evolved far beyond just websites and banner ads. Increasingly, a business s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign."Manager s Guide to Online Marketing "explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies.Jason Weaver is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator."