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Guerrilla Marketing - Secrets for Making Big Profits from a Small Business (Paperback, Revised edition)
Jay Conrad LevinsonA bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.
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Product Description
A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.
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Product Details
General
Imprint | Houghton Mifflin (Trade) |
Country of origin | United States |
Release date | October 1993 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Jay Conrad Levinson |
Dimensions | 230 x 152 x 23mm (L x W x T) |
Format | Paperback |
Pages | 336 |
Edition | Revised edition |
ISBN-13 | 978-0-395-64496-6 |
Barcode | 9780395644966 |
Categories | |
LSN | 0-395-64496-8 |
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