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Introduction To Marketing (Paperback, 5th ed) Loot Price: R349
Discovery Miles 3 490
You Save: R165 (32%)

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Introduction To Marketing (Paperback, 5th ed)

Jerome Strydom

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List price R514 Loot Price R349 Discovery Miles 3 490 You Save R165 (32%)

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What is marketing? How is value created in the marketing process? How do I develop a marketing plan? How do I conduct market research? Is the Internet the best way for me to market my product or service, or is it a complementary distribution channel?

Introduction to Marketing 5e answers these and many other topical questions. This completely updated fi fth edition focuses on Consumer Behaviour, Market Segmentation, Target and Positioning, Integrated Marketing, Marketing, Internet Marketing and Services Marketing – information that is essential to any academic or professional working in the area of marketing.

General

Imprint: Juta Academic
Country of origin: South Africa
Release date: 2015
Authors: Jerome Strydom
Dimensions: 245 x 168 x 21mm (L x W x T)
Format: Paperback
Pages: 341
Edition: 5th ed
ISBN-13: 978-1-4851-0274-8
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Economics
Books > Academic & Education > UNISA > Marketing
LSN: 1-4851-0274-X
Barcode: 9781485102748
Course Code: CCIM02T • PMMR02C • PMMR01B

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