The subject of this book is an analysis of the business models
developed or adopted by Chinese small and medium sized enterprises
(SMEs), specifically those that are successfully listed on China's
capital market; in other words, it is a dissection of those Chinese
business models that have "worked." In China, there are over 10
million companies that are registered with China's State Industrial
and Commercial Administration and over 40 million unregistered
businesses. Among them, only about 1,000 companies became
successfully listed on China's capital market and were able to
obtain public funds from equity investors. This book takes a look
at who these "lucky ones" were and what business models led to
their success in a highly competitive Chinese market,
investigations that will certainly be of interest to both Chinese
and international readerships.
In addition, this book provides a nuanced and micro view of the
Chinese economy. As China's economy increasingly receives attention
worldwide, the amount of research and publications on China's
economy is also growing exponentially. However, the majority of
these studies only focus on the macro level of the Chinese economy
and aggregate variables such as GDP, growth rate, inflation, etc.,
while little research has been done at a micro and company level to
analyze the Chinese economy. Thus, this book's focus on the case
studies of representative firms may help fill some gaps in the
study of business and the economy in China.
Furthermore, this book hopes to dispel certain misconceptions
about the nature of the Chinese economy. There is currently a
stereotypical view about Chinese economy, for example that China,
as the workshop of the world, primarily produces low-end products
with low prices to be sold in other countries by budget retailers
like Wal-Mart or dollar stores. While that is true to some extent,
it is certainly not the whole story. The companies analyzed in this
book cover a wide spectrum of industries including modern
agriculture, alternative energy, resources recycling, mobile games,
animation, luxury products, supply chain management, filmmaking and
TV series production, displaying to readers the brand-new
industrial structure of Chinese companies in the 21st century.
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