The Business Plan for the Body (Paperback, New edition)

This health and fitness book uses simple, tried-and-tested business analogies to draw parallels with weight-loss. As a result, anyone familiar with the principles of business can lose the pounds, using ideas such as mission statements and monthly targets: weight-loss is profit after all. This book maps out the exact route to follow, not just to lose weight and become fit, but to change your lifestyle and remain that way. Blowing the lid off the old excuses, Jim Karas motivates the reader though the programme, aiming to give them the desire to succeed.