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Network Radio Ratings, 1932-1953 - A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper (Paperback, New) Loot Price: R1,160
Discovery Miles 11 600
You Save: R122 (10%)
Network Radio Ratings, 1932-1953 - A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper...

Network Radio Ratings, 1932-1953 - A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper (Paperback, New)

Jim Ramsburg

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List price R1,282 Loot Price R1,160 Discovery Miles 11 600 | Repayment Terms: R108 pm x 12* You Save R122 (10%)

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Network radio from 1932 to 1953 was commercial broadcasting at its highest level: a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive almanac provides a fascinating account of broadcasting's most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had. Early chapters chronicle the development of the broadcasting, advertising and entertainment industries, with an explanation of the ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily program ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats.

General

Imprint: McFarland & Company
Country of origin: United States
Release date: February 2012
First published: May 2012
Authors: Jim Ramsburg
Dimensions: 254 x 178 x 28mm (L x W x T)
Format: Paperback
Pages: 378
Edition: New
ISBN-13: 978-0-7864-4558-5
Categories: Books > Arts & Architecture > Performing arts
Books > Business & Economics > Industry & industrial studies
Books > Arts & Architecture > Performing arts > Radio
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
Books > Business & Economics > Promotions
LSN: 0-7864-4558-0
Barcode: 9780786445585

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