The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age (Paperback, Ed)


Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.


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Product Description

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

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Product Details

General

Imprint

McGraw-Hill Professional

Country of origin

United States

Release date

November 2005

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

2006

Authors

Dimensions

210 x 140 x 20mm (L x W x T)

Format

Paperback

Pages

260

Edition

Ed

ISBN-13

978-0-07-146215-0

Barcode

9780071462150

Categories

LSN

0-07-146215-5



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