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Shock Marketing - Advertising, Influence and Family Values (Hardcover)
Joe MarconiThis book looks seriously at both scientific market research and trends of "shock marketing", and, while offered as a guide for business, it presents the color, humor, and drama of advertising today in a highly readable, useful, and entertaining format.
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Product Description
This book looks seriously at both scientific market research and trends of "shock marketing", and, while offered as a guide for business, it presents the color, humor, and drama of advertising today in a highly readable, useful, and entertaining format.
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Product Details
General
Imprint | Bonus Books Inc |
Country of origin | United States |
Release date | April 1993 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Joe Marconi |
Dimensions | 229 x 152 x 19mm (L x W x T) |
Format | Hardcover |
Pages | 250 |
ISBN-13 | 978-1-56625-081-8 |
Barcode | 9781566250818 |
Categories | |
LSN | 1-56625-081-1 |
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