Romance novels have attracted considerable attention since their
mass market debut in 1939, yet seldom has the industry itself been
analyzed. Founded in 1949, Harlequin quickly gained market
domination with their contemporary romances. Other publishers
countered with historical romances, leading to the rise of
""bodice-ripper"" romances in the 1970s. The liberation of the
romance novel's content during the 1980s brought a vitality to the
market that was dubbed a revolution, but the real romance
revolution began in the 1990s with developments in the mainstream
publishing industry and continues today. This book traces the
history and evolution of the romance industry, covering successful
(and not so successful) trends and describing changes in romance
publishing that paved the way for the many popular subgenres
flooding the market in the 21st century.
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