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Yoga, Inc. - A Journey Through the Big Business of Yoga (Hardcover) Loot Price: R226
Discovery Miles 2 260
You Save: R49 (18%)
Yoga, Inc. - A Journey Through the Big Business of Yoga (Hardcover): John Philp

Yoga, Inc. - A Journey Through the Big Business of Yoga (Hardcover)

John Philp

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List price R275 Loot Price R226 Discovery Miles 2 260 You Save R49 (18%)

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Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular and who is cashing in? "Yoga Inc." examines the trends now sweeping the industry, from large McYoga chains to yoga tournaments to high-profile yogis like Bikram Choudhury. "Yoga Inc." asks: Can yoga survive with its good karma intact?"

General

Imprint: Penguin USA
Country of origin: United States
Release date: June 2010
First published: March 2010
Authors: John Philp
Dimensions: 229 x 160 x 25mm (L x W x T)
Format: Hardcover - Unsewn / adhesive bound / Cloth over boards / With dust jacket
Pages: 260
ISBN-13: 978-0-670-06843-2
Categories: Books > Health, Home & Family > Family & health
Books > Health, Home & Family > Family & health > Fitness & diet
Books > Health, Home & Family > Family & health > Fitness & diet > Exercise & workout books
Books > Health, Home & Family > Family & health > Fitness & diet > Exercise & workout books > General
LSN: 0-670-06843-8
Barcode: 9780670068432

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