Globalization is now widely discussed but the debates often remain
locked within particular disciplinary discourses. This book brings
together for the first time a social theory and cultural studies
approach to the understanding of globalization.
The book starts with an analysis of the relationship between the
globalization process and contemporary culture change and goes on
to relate this to debates about social and cultural modernity. At
the heart of the book is a far-reaching analysis of the complex,
ambiguous "lived experience" of global modernity. Tomlinson argues
that we can now see a general pattern of the dissolution between
cultural experience and territorial location. The "uneven" nature
of this experience is discussed in relation to first and third
world societies, along with arguments about the hybridization of
cultures, and special role of communications and media technologies
in this process of "deterritorialization." Globalization and
Cultureconcludes with a discussion of the cultural politics of
Accessibly written, this book will be of interest to second year
undergraduates and above in sociology, media studies, cultural and
communication studies, and anyone interested in globalization.
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