Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.
Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.
Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.
Imprint | Juta Legal and Academic Publishers |
Country of origin | South Africa |
Release date | December 2018 |
Availability | In stock. We should be able to ship in 1 working day. |
Editors | K.M. Makhitha |
Dimensions | 245 x 165 x 10mm (L x W x T) |
Format | Paperback |
Pages | 224 |
ISBN-13 | 978-1-4851-2932-5 |
Barcode | 9781485129325 |
Categories | |
LSN | 1-4851-2932-X |