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Books > Business & Economics > Business & management > Sales & marketing

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Marketing value chain (Paperback) Loot Price: R313
Discovery Miles 3 130
You Save: R46 (13%)
Marketing value chain (Paperback): K.M. Makhitha
Marketing value chain (Paperback): K.M. Makhitha

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Marketing value chain (Paperback)

K.M. Makhitha

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List price R359 Loot Price R313 Discovery Miles 3 130 You Save R46 (13%)

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Marketing is not a function by itself or a task for just one person - its success depends on several activities in the marketing value chain. Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain. Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 9 December 2019
Editors: K.M. Makhitha
Dimensions: 245 x 165 x 10mm (L x W x T)
Format: Paperback
Pages: 224
ISBN-13: 978-1-4851-2932-5
Barcode: 9781485129325
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business Management
LSN: 1-4851-2932-X

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