Marketing: The Basics (Paperback, 2nd edition)

a punchy, stripped-down version of what marketing is all about. The Times Higher Education Supplement

If you have a product you re looking to market, or you re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the tipping point . The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

• Explains the fundamentals of marketing and useful concepts such as the Long Tail
• Includes an international range of topical case studies, such as Obama s presidential campaign, Facebook, and Google
• Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.