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Handbook of Research on Retailing (Hardcover) Loot Price: R3,383
Discovery Miles 33 830
Handbook of Research on Retailing (Hardcover): Katrijn Gielens, Els Gijsbrechts

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Handbook of Research on Retailing (Hardcover)

Katrijn Gielens, Els Gijsbrechts

Series: Research Handbooks in Business and Management Series

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Loot Price R3,383 Discovery Miles 33 830 | Repayment Terms: R315 pm x 12*

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The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer - even successful companies cannot sit back and rest but need to prepare for the next wave of change. This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future. This book's future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Series: Research Handbooks in Business and Management Series
Release date: August 2018
Editors: Katrijn Gielens • Els Gijsbrechts
Dimensions: 156 x 234mm (L x W)
Format: Hardcover
Pages: 480
ISBN-13: 978-1-78643-027-4
Categories: Books > Reference & Interdisciplinary > Encyclopaedias & reference works
Books > Business & Economics > Business & management
Books > Business & Economics > Industry & industrial studies
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Industry & industrial studies > Distributive industries
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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LSN: 1-78643-027-4
Barcode: 9781786430274

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