The advent of e-commerce and the rise of hard discounters have put
severe pressure on traditional retail chains. Boundaries are
blurring: traditional brick-and-mortar players are expanding their
online operations and setting up their own discount banners, while
the power houses of online retail are going physical, and hard
discounters get caught up in the Wheel of Retailing. Each of these
players has to keep up with the consumer - even successful
companies cannot sit back and rest but need to prepare for the next
wave of change. This Handbook sheds light on these issues with its
research-based analysis of the strategic and tactical issues that
comprise the state of the art in retailing. Leading scholars
explore what we know from extant studies, what are the ensuing best
practices, what evolutions are ahead, and whether current
approaches still work in the future. This book's future-based
perspective makes it an excellent resource for academics in
retailing and marketing, as well as marketing and retailing
consultants, retailers, and marketing managers.
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