"The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives, ' or account managers. I heartily recommend it."
--Ed Papazian, President, Media Dynamics, Inc.
"In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences."
--Russ Winer, Professor of Business, University of California, Berkeley
"The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives, ' or account managers. I heartily recommend it."
--Ed Papazian, President, Media Dynamics, Inc.
"In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences."
--Russ Winer, Professor of Business, University of California, Berkeley
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | March 2004 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Ken Sacharin |
Format | Electronic book text |
Pages | 209 |
ISBN-13 | 978-6610364190 |
Barcode | 9786610364190 |
Categories | |
LSN | 6610364192 |