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E-Commerce 2012 (Paperback, Global ed of 8th revised ed)
Kenneth C. Laudon, Carol Guercio TraverFor the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.
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Product Description
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.
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Product Details
General
Imprint | Pearson Education Limited |
Country of origin | United Kingdom |
Release date | February 2012 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2012 |
Authors | Kenneth C. Laudon, Carol Guercio Traver |
Dimensions | 254 x 203 x 30mm (L x W x T) |
Format | Paperback |
Pages | 912 |
Edition | Global ed of 8th revised ed |
ISBN-13 | 978-0-273-76129-7 |
Barcode | 9780273761297 |
Categories | |
LSN | 0-273-76129-3 |
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