Sir John Templeton, legendary investor, was famous for saying, "The
four most dangerous words in investing are, 'This time it's
different.'" He knew that though history doesn't repeat, not
exactly, history is an excellent guide for investors.
In "Markets Never Forget But People Do: How Your Memory Is
Costing You Money and Why This Time Isn't Different," long-time
Forbes columnist, CEO of Fisher Investments, and 4-time New York
Times bestselling author Ken Fisher shows how and why investors'
memories fail them--and how costly that can be. More important, he
shows steps investors can take to begin reducing errors they
repeatedly make. The past is never indicative of the future, but
history can be one powerful guide in shaping forward looking
expectations. Readers can learn how to see the world more
clearly--and learn to make fewer errors--by understanding just a
bit of investing past.
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