This book offers an insightful examination into the world of
Canadian grandparents, at the turn of the millenium. Who are
today's grandparents? How are they portrayed in modern media? What
are their roles and realities, and what are the implications for
educators? This book examines the grandparent market by analyzing
media portrayals and advertisements aimed at Canadian consumers. A
review of business periodicals and current demographic information
is used to assess the size, profits and range of products
associated with the children's market, in which grandparents play
an important role. As well, historical images of grandparenthood
and the range of modern challenges facing today's diverse
grandparent population are reviewed. Implications for children,
families and educators are discussed, highlighting a need for media
literacy and awareness.
VDM Verlag Dr. Mueller E.K.
|Country of origin:
||229 x 152 x 5mm (L x W x T)
||Paperback - Trade
Social sciences >
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