International Marketing (Paperback, 3Rev ed)

This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation.;This completely updated Handbook contains new case studies, and is on the recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.