On average, CatDog has:
-- a 91% awareness level among kids in cable households
-- 13.5 million kids (ages 2-11) tuning in each month
Integrated 2000 promotions to include:
-- "It's Raining CatDog" on-air event and sweepstakes
-- Online and magazine support for "It's Raining CatDog"
-- TV advertising for CatDog products
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