Truth to Tell - Tell It Early, Tell It All, Tell It Yourself (Electronic book text)

In Truth to Tell, Lanny Davis -- premier White House "spinmeister" from 1996-1998 -- shares his secrets for making bad news better. As only an insider could, Davis reveals what went on behind the scenes as the White House managed -- and mismanaged -- every crisis that has erupted since Clinton took office. How did an administration for which the term "spin cycle" was coined allow such a public relations disaster as the Lewinsky affair? By ignoring the rules of successful spin, which demand that you tell as much, not as little, as possible -- and that you tell it early, and tell it yourself. In a style that is irreverent, informative, and refreshingly frank, Davis distills his experience into lessons that can be followed by anyone who needs to manage the impact of negative news, from politicians and executives to corporate communications directors. Once readers have followed Davis into the inner sanctum of White House spin sessions, they will never make the same mistakes as the Clinton lawyers. Because as Lanny Davis teaches us once and for all: You can spin the truth, but you cannot spin a lie.