Political Campaign Communication - Inside and Out Plus MySearchLab with Etext -- Access Card Package (Paperback, 2nd Revised edition)

Updated in its 2nd edition Political Campaign Communication examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.Unlike many texts in this field, Political Campaign Communication takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.