Bricks to Clicks - How to expand your small business profitably onto the Internet (Paperback)

Every small business, sooner or later, decides it is time to use the Web to grow their business. Competitors are doing it, and are making headway. To help you take your business profitable to the Internet, Bricks to Clicks helps you ask the right questions, understand the challenges and risks, make the best choices around how to build your website, attract visitors, generate leads and set the course for your long term success and profit through your web presence. It all starts with asking the right questions. How much should I spend on my website? What are my choices on how to build it? Who can help me build it and support it? How do I measure success at every stage? How do I use Social Media (Facebook, Twitter, etc.)? How do I turn visitors into quality sales leads? When will my website start making money? What is a Target Landing Page and how do I create an effective one? How do I create an effective Blog, and what exactly is a Blog? What is the primary purpose of a website for a small company? How do I protect my investment? Can I build a website on a budget or for free? Should I migrate my sales from eBay to my new website? Can I do without a website? Bricks to Clicks helps every small business owner ask the tough questions, get the right answers, and build a valuable and profitable online brand for the long term. It helps you understand how different selling online is from selling from a physical, 'bricks-and-mortar' store. Written for the non-engineer small business owner, Bricks to Clicks deals with the challenges from a business person's perspective, taking a lot of the mystery out of the language and physics of creating a profitable Web Presence for the long term.