My Orders
Wishlist
Help
Sell On Loot
Cut The Crap! - The Power Of Authenticity For Brands & Business (Paperback)
Lisa Steingold#CTC is a guide for people, brands and business to get real and more importantly why. Using case studies from the likes of politicians to big brands, Trump and McDonalds alike, Lisa delves into understanding the opportunity cost of crap, why marrying potential doesn’t work and why living “brand by experience” is the key to sustainability and wealth.
In Lisa’s words: "This isn’t a nice little handbook of how to be authentic. I want to tell you that in the age of social media and the mobile revolution, there’s no other f*cking way"
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
2000
Out of stock
Add to wish list
Product Description
#CTC is a guide for people, brands and business to get real and more importantly why. Using case studies from the likes of politicians to big brands, Trump and McDonalds alike, Lisa delves into understanding the opportunity cost of crap, why marrying potential doesn’t work and why living “brand by experience” is the key to sustainability and wealth.
In Lisa’s words: "This isn’t a nice little handbook of how to be authentic. I want to tell you that in the age of social media and the mobile revolution, there’s no other f*cking way"
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Lisa Steingold |
Release date | August 2017 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Lisa Steingold |
Foreword by | Derryn Jackson |
Dimensions | 198 x 124 x 10mm (L x W x T) |
Format | Paperback |
Pages | 175 |
ISBN-13 | 978-0-620-77050-7 |
Barcode | 9780620770507 |
Categories | |
LSN | 0-620-77050-3 |
Be the first to know about our
latest deals & promos! Subscribe Now
