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Practical PR - How to Create Focused, Researched-Based Campaigns that Produce Measurable Results (Paperback)
Lloyd Corder Ph. D.Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.
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Product Description
Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.
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Product Details
General
Imprint | Createspace Independent Publishing Platform |
Country of origin | United States |
Release date | September 2009 |
Availability | Expected to ship within 10 - 15 working days |
First published | September 2009 |
Authors | Lloyd Corder Ph. D. |
Dimensions | 254 x 203 x 6mm (L x W x T) |
Format | Paperback - Trade |
Pages | 108 |
ISBN-13 | 978-1-4495-1105-0 |
Barcode | 9781449511050 |
Categories | |
LSN | 1-4495-1105-8 |
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