A Marketing Guru Rewrites the Rules for Achieving Fame and Fortune
A dynamic business biography packed with great stories and practical lessons from one of the most successful figures in the entertainment industry today
How does a working-class kid from Queens, New York, transform a lifelong fascination with the Goodyear blimp into an aviation empire by the time hes 21? How does that young aviation entrepreneur then quickly become one of the most powerful forces in the entertainment industrya modern-day Louis B. Mayer, as the press has dubbed him? Find out in Bands, Brands, and Billions.
Now, for the first time, in Bands, Brands, and Billions, Lou Pearlman reveals the secrets behind his uncanny success. Writing in an engaging and dynamic style, he describes his 10 Practical Principles for business and entrepreneurial success and offers prescriptions for everything from team building to risk taking, and from savvy marketing to raising capital and financing new ventures. While his lessons are both instructive and inspirational, his anecdotes are classic object lessons in thinking out of the box. Among other things, he shares how he:
A Marketing Guru Rewrites the Rules for Achieving Fame and Fortune
A dynamic business biography packed with great stories and practical lessons from one of the most successful figures in the entertainment industry today
How does a working-class kid from Queens, New York, transform a lifelong fascination with the Goodyear blimp into an aviation empire by the time hes 21? How does that young aviation entrepreneur then quickly become one of the most powerful forces in the entertainment industrya modern-day Louis B. Mayer, as the press has dubbed him? Find out in Bands, Brands, and Billions.
Now, for the first time, in Bands, Brands, and Billions, Lou Pearlman reveals the secrets behind his uncanny success. Writing in an engaging and dynamic style, he describes his 10 Practical Principles for business and entrepreneurial success and offers prescriptions for everything from team building to risk taking, and from savvy marketing to raising capital and financing new ventures. While his lessons are both instructive and inspirational, his anecdotes are classic object lessons in thinking out of the box. Among other things, he shares how he:
Imprint | McGraw-Hill Professional |
Country of origin | United States |
Release date | September 2002 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Lou Pearlman |
Dimensions | 231 x 155 x 28mm (L x W x T) |
Format | Hardcover |
Pages | 256 |
ISBN-13 | 978-0-07-138565-7 |
Barcode | 9780071385657 |
Categories | |
LSN | 0-07-138565-7 |