Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
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Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
Imprint | Cengage Learning (Emea) Ltd |
Country of origin | United Kingdom |
Release date | 2019 |
Availability | In stock. We should be able to ship in 1 working day. |
First published | 2019 |
Authors | Lyndon Simkin, William Pride, Ferrell, Sally Dibb |
Dimensions | 255 x 195 x 28mm (L x W x T) |
Format | Paperback |
Pages | 832 |
Edition | 8th Edition |
ISBN-13 | 978-1-4737-6027-1 |
Barcode | 9781473760271 |
Categories | |
LSN | 1-4737-6027-5 |