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Consumer Behavior Knowledge for Effective Sports and Event Marketing (Electronic book text)
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sport
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Product Description
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sport
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Product Details
General
Imprint | Routledge |
Country of origin | United States |
Release date | 2011 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2011 |
Editors | Lynn R. Kahle, Angeline G Close |
Format | Electronic book text - Windows |
Pages | 348 |
ISBN-13 | 978-0-203-84411-3 |
Barcode | 9780203844113 |
Categories | |
LSN | 0-203-84411-4 |
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