Eco-Standards, Product Labelling and Green Consumerism (Hardcover)

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Introduction: Green Consumerism, Green Labelling?
The Historical Context Key Trends
Green Labels and other Eco-Standards: A Definition
The Consumers Role: Trusting, Reflecting or Influencing?
Our Cases
Sceptical and Encouraging Arguments
Policy Contexts and Labelling
Three Framing Strategies: From a Complex Reality to a Categorical Label
Organizing the Labelling
Dealing with Mutual Mistrust
Green Labelling and Green Consumerism: Challenges and Horizons



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Introduction: Green Consumerism, Green Labelling?
The Historical Context Key Trends
Green Labels and other Eco-Standards: A Definition
The Consumers Role: Trusting, Reflecting or Influencing?
Our Cases
Sceptical and Encouraging Arguments
Policy Contexts and Labelling
Three Framing Strategies: From a Complex Reality to a Categorical Label
Organizing the Labelling
Dealing with Mutual Mistrust
Green Labelling and Green Consumerism: Challenges and Horizons


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