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Brand Revolution - Rethinking Brand Identity (Paperback, 1st ed. 2013)
M. SicardBrand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
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Product Description
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | November 2012 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2013 |
Authors | M. Sicard |
Dimensions | 229 x 152 x 10mm (L x W x T) |
Format | Paperback |
Pages | 171 |
Edition | 1st ed. 2013 |
ISBN-13 | 978-1-349-43731-3 |
Barcode | 9781349437313 |
Categories | |
LSN | 1-349-43731-X |
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