Integrated Communication - Concern, Internal and Marketing Communication (Paperback, 2nd Revised edition)

Integrated Communication describes a new approach to communication, focusing on the communication needs of profit and non-profit organisations and their social environment. The authors distinguish three communication domains: concern, internal, and marketing communication. An integral approach is used to discuss information processing by the receiver, communication research, organisation of communication, and communication in an international context. The theoretical basis is clarified with case studies, assignments and a selection of recent work by communication experts. This book will be of interest to communication specialists training in higher education. the approach used also makes this book a useful tool for communication professionals and managers.