What types of business relationships are possible to establish and develop on the Internet?
How much face-to-face contact do we need in business relationships?
What are the key driving mechanisms in Internet-based relationship development?
It is a true international comparative management book, including data from Sweden, Denmark, Italy, and Finland. The book contains 14 chapters. The evidences supplied in the book are based on research in industries such as health care, bio-technology, information technology, and the air-lines. The contributors to this book are active researchers in the field of internet and marketing. The material supplied in this book is new and original.
*This series: Provides an international perspective to the study of business, with a special emphasis on management and marketing issues
*Deals with such topics as globalization, international business negotiations, cross-cultural communication, entry strategies, doingbusiness in different regions, and future trends
*Also focuses on the development of international business theory, methodological issues, the results of empirical studies and the findings of practitioners
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What types of business relationships are possible to establish and develop on the Internet?
How much face-to-face contact do we need in business relationships?
What are the key driving mechanisms in Internet-based relationship development?
It is a true international comparative management book, including data from Sweden, Denmark, Italy, and Finland. The book contains 14 chapters. The evidences supplied in the book are based on research in industries such as health care, bio-technology, information technology, and the air-lines. The contributors to this book are active researchers in the field of internet and marketing. The material supplied in this book is new and original.
*This series: Provides an international perspective to the study of business, with a special emphasis on management and marketing issues
*Deals with such topics as globalization, international business negotiations, cross-cultural communication, entry strategies, doingbusiness in different regions, and future trends
*Also focuses on the development of international business theory, methodological issues, the results of empirical studies and the findings of practitioners
Imprint | Elsevier Science Ltd |
Country of origin | United Kingdom |
Series | International Business and Management |
Release date | November 2005 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2005 |
Editors | Dharma Deo Sharma, Angelica Lindstrand, Jan Johanson |
Dimensions | 234 x 156 x 19mm (L x W x T) |
Format | Hardcover |
Pages | 320 |
ISBN-13 | 978-0-08-044124-5 |
Barcode | 9780080441245 |
Categories | |
LSN | 0-08-044124-6 |