Written by Fortune 500 marketing consultant Marcia Turner, this book offers a unique, behind-the-branding look into the birth of the groundbreaking strategies of the experts -- from Martha Stewart to Seth Godin, from David Ogilvy to Jay Conrad Levinson. You'll see how their business savvy, drive, and intuition propelled them to achieve their desires; how their initial, clearly defined goals led to breakthrough initiatives; and how they successfully applied various marketing concepts by taking proven approaches of one industry and utilizing them in their own. Best of all, you'll discover how to apply their cutting-edge strategies to your particular situation, no matter the industry.
With all this knowledge and power in one resource, you have the freedom to mix and match the strategies that work for you, compiling your own personal approach to revolutionizing your business:
Featuring anecdotes, quotes, and interactive features designed to help you adapt these winning ideas to any kind of business, "How to Think Like the World's Greatest Marketing Minds" is your key to communicating more effectively with customers and
Written by Fortune 500 marketing consultant Marcia Turner, this book offers a unique, behind-the-branding look into the birth of the groundbreaking strategies of the experts -- from Martha Stewart to Seth Godin, from David Ogilvy to Jay Conrad Levinson. You'll see how their business savvy, drive, and intuition propelled them to achieve their desires; how their initial, clearly defined goals led to breakthrough initiatives; and how they successfully applied various marketing concepts by taking proven approaches of one industry and utilizing them in their own. Best of all, you'll discover how to apply their cutting-edge strategies to your particular situation, no matter the industry.
With all this knowledge and power in one resource, you have the freedom to mix and match the strategies that work for you, compiling your own personal approach to revolutionizing your business:
Featuring anecdotes, quotes, and interactive features designed to help you adapt these winning ideas to any kind of business, "How to Think Like the World's Greatest Marketing Minds" is your key to communicating more effectively with customers and
Imprint | McGraw-Hill |
Country of origin | United States |
Release date | March 2002 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Marcia Layton Turner |
Format | Electronic book text |
ISBN-13 | 978-5-551-13395-7 |
Barcode | 9785551133957 |
Categories | |
LSN | 5-551-13395-8 |