The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time (Electronic book text)

It's time to take the mystery out of Twitter

You're busy and don't have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away

Behind every Twitter triumph, there is a well-defined success formula. This is "The Tao of Twitter ." . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way

Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage

Start your journey toward social media influence and business success today by learning, and following, "The Tao of Twitter"