Think Bigger - Developing a Successful Big Data Strategy for Your Business (Electronic book text, Special ed.)

Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Written for a non-technical audience, Think Bigger covers big data trends, best practices, and security concerns--as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department.