Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.
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Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.
Imprint | Red Globe Press |
Country of origin | United Kingdom |
Release date | May 1998 |
Availability | Expected to ship within 12 - 17 working days |
First published | 1998 |
Authors | M. McDonald, Ian Dunbar |
Dimensions | 235 x 155 x 21mm (L x W x T) |
Format | Paperback |
Pages | 376 |
Edition | 2nd ed. 1998 |
ISBN-13 | 978-0-333-73369-1 |
Barcode | 9780333733691 |
Categories | |
LSN | 0-333-73369-X |