The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
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The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Imprint | Cengage Learning (Emea) Ltd |
Country of origin | United Kingdom |
Release date | 2023 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2023 |
Authors | Sally Dibb, William Pride, Ferrell, Lyndon Simkin |
Dimensions | 260 x 200 x 34mm (L x W x T) |
Format | Paperback |
Pages | 832 |
Edition | 9th Edition |
ISBN-13 | 978-1-4737-7858-0 |
Barcode | 9781473778580 |
Categories | |
LSN | 1-4737-7858-1 |
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