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Marketing Plan Handbook - Pearson New International Edition (Paperback, 5th edition)
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
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Product Description
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
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Product Details
General
Imprint | Pearson Education Limited |
Country of origin | United Kingdom |
Release date | August 2013 |
Availability | Expected to ship within 12 - 19 working days |
First published | 2014 |
Authors | Marian Wood |
Dimensions | 275 x 216 x 10mm (L x W x T) |
Format | Paperback |
Pages | 214 |
Edition | 5th edition |
ISBN-13 | 978-1-292-02167-6 |
Barcode | 9781292021676 |
Categories | |
LSN | 1-292-02167-5 |
Course Code | MNM3701 |
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