Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities.
"The Ultimate Online Customer Service Guide" gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.Authentically use social media to connect with customers to boost your bottom lineAttract new customers through your online presenceAchieve higher GMS (Gross Merchandise Sales) with quality customer service
Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with "The Ultimate Online Customer Service Guide."
Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities.
"The Ultimate Online Customer Service Guide" gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.Authentically use social media to connect with customers to boost your bottom lineAttract new customers through your online presenceAchieve higher GMS (Gross Merchandise Sales) with quality customer service
Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with "The Ultimate Online Customer Service Guide."
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | December 2010 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2011 |
Authors | M. Collier |
Format | Electronic book text |
Pages | 258 |
Edition | 1st edition |
ISBN-13 | 978-1-118-00763-1 |
Barcode | 9781118007631 |
Categories | |
LSN | 1-118-00763-8 |