"Consumer Behaviour, 2nd Edition" is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspectiveThe addition of new journal articles from a range of journals.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
"Consumer Behaviour, 2nd Edition" is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspectiveThe addition of new journal articles from a range of journals.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | March 2009 |
Availability | Expected to ship within 7 - 13 working days |
First published | June 2009 |
Authors | M E Evans |
Dimensions | 252 x 204 x 36mm (L x W x T) |
Format | Paperback |
Pages | 576 |
Edition | 2nd Edition |
ISBN-13 | 978-0-470-99465-8 |
Barcode | 9780470994658 |
Categories | |
LSN | 0-470-99465-7 |