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Books > Social sciences > Psychology > The self, ego, identity, personality

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Predicting and Changing Behavior - The Reasoned Action Approach (Electronic book text)
Predicting and Changing Behavior - The Reasoned Action Approach (Electronic book text): Martin Fishbein, Icek Ajzen
Predicting and Changing Behavior - The Reasoned Action Approach (Electronic book text): Martin Fishbein, Icek Ajzen

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Predicting and Changing Behavior - The Reasoned Action Approach (Electronic book text)

Martin Fishbein, Icek Ajzen

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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

General

Imprint: Psychology Press
Country of origin: United Kingdom
Release date: February 2011
First published: 2010
Authors: Martin Fishbein • Icek Ajzen
Format: Electronic book text
Pages: 538
ISBN-13: 978-1-136-87470-3
Barcode: 9781136874703
Categories: Promotions
Books > Social sciences > Psychology > The self, ego, identity, personality
LSN: 1-136-87470-4

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