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Market Entry Strategies for Russia - A comprehensive survey based on expert interviews (Paperback) Loot Price: R966
Discovery Miles 9 660
You Save: R65 (6%)
Market Entry Strategies for Russia - A comprehensive survey based on expert interviews (Paperback): Martin Schorsch

Market Entry Strategies for Russia - A comprehensive survey based on expert interviews (Paperback)

Martin Schorsch

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List price R1,031 Loot Price R966 Discovery Miles 9 660 | Repayment Terms: R88 pm x 12* You Save R65 (6%)

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In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

General

Imprint: Diplomica Verlag Gmbh
Country of origin: United States
Release date: 2009
First published: 2009
Authors: Martin Schorsch
Dimensions: 254 x 178 x 6mm (L x W x T)
Format: Paperback - Trade
Pages: 112
ISBN-13: 978-3-8366-6469-1
Categories: Books > Business & Economics > Business & management > International business
LSN: 3-8366-6469-0
Barcode: 9783836664691

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