The contents are both theoretical and practical, covering the core practices of public relations - public and government affairs, marketing communications, branding, media relations, corporate and financial communications, issues and crisis management, internal and change management, and corporate responsibility. The book investigates the impact of digital media across all disciplines as a common unifying theme.
The book is well structured and easy to navigate - and is the first to offer case studies and professional insights based on the Asia Pacific experience. It covers concepts, and then moves to examine the process and practice of public relations.
Written by two highly-qualified authors, who each have over 20 years experience in the industry, this book will appeal to current Asia Pacific practitioners and students, as well as those working in the region for the first time.
The contents are both theoretical and practical, covering the core practices of public relations - public and government affairs, marketing communications, branding, media relations, corporate and financial communications, issues and crisis management, internal and change management, and corporate responsibility. The book investigates the impact of digital media across all disciplines as a common unifying theme.
The book is well structured and easy to navigate - and is the first to offer case studies and professional insights based on the Asia Pacific experience. It covers concepts, and then moves to examine the process and practice of public relations.
Written by two highly-qualified authors, who each have over 20 years experience in the industry, this book will appeal to current Asia Pacific practitioners and students, as well as those working in the region for the first time.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | December 2011 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Mary M. Devereux, Anne Peirson-Smith |
Format | Electronic book text |
Pages | 250 |
ISBN-13 | 978-6613401564 |
Barcode | 9786613401564 |
Categories | |
LSN | 6613401560 |