Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings "timely" coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings "timely" coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Imprint | Wiley |
Country of origin | United States |
Release date | 2011 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Masaaki (Mike) Kotabe, Kristiaan Helsen |
Format | Electronic book text |
Pages | 752 |
Edition | 5th ed. |
ISBN-13 | 978-1-118-07219-6 |
Barcode | 9781118072196 |
Categories | |
LSN | 1-118-07219-7 |