Memorable Marketing, Measurable Results (Paperback)

"Converge Consulting's inbound marketing book speaks directly to what is new and next in Marketing. Coming from the agency world and working with global brands, I understand the importance of embracing these concepts and more importantly using the right tools when it comes to implementing them. At Northwestern University we discuss these topics often. The content in this book is wonderfully relevant for all marketing professionals." - Mary Baglivo, Chief Marketing Officer at Northwestern University