Mobile communication is hot, and so is marketing on mobile devices. "Mobile Marketing For Dummies" provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratchCovers activating a plan using voice, text, e-mail, and social media campaignsExplores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties
"Mobile Marketing For Dummies" gives you the tools to succeed in this exciting environment.
Mobile communication is hot, and so is marketing on mobile devices. "Mobile Marketing For Dummies" provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratchCovers activating a plan using voice, text, e-mail, and social media campaignsExplores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties
"Mobile Marketing For Dummies" gives you the tools to succeed in this exciting environment.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | September 2010 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Michael Becker, John Arnold |
Format | Electronic book text |
Pages | 388 |
ISBN-13 | 978-6612783180 |
Barcode | 9786612783180 |
Categories | |
LSN | 6612783184 |