Straightforward advice on building and launching a mobile marketing
Mobile communication is hot, and so is marketing on mobile
devices. "Mobile Marketing For Dummies" provides a clear and easy
path for creating, launching, and making the most of a mobile
marketing program. Designed for marketing professionals and other
business people who may have little experience with the medium, it
explains mobile marketing and how to convert a traditional
marketing plan to mobile. Topics include assembling resources and
budget, creating a plan, following best practices, building mobile
sites, and much more.Explains what mobile marketing is, how you can
adapt a traditional marketing plan for mobile, and how to create
and launch a mobile marketing plan from scratchCovers activating a
plan using voice, text, e-mail, and social media campaignsExplores
the nuts and bolts of building mobile sites, apps, monetizing
mobile, and advertising on other mobile properties
"Mobile Marketing For Dummies" gives you the tools to succeed in
this exciting environment.
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