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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

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Mobile Marketing for Dummies (Electronic book text)
Mobile Marketing for Dummies (Electronic book text): Michael Becker, John Arnold

Mobile Marketing for Dummies (Electronic book text)

Michael Becker, John Arnold

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Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. "Mobile Marketing For Dummies" provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratchCovers activating a plan using voice, text, e-mail, and social media campaignsExplores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

"Mobile Marketing For Dummies" gives you the tools to succeed in this exciting environment.


Imprint: John Wiley & Sons
Country of origin: United States
Release date: September 2010
Authors: Michael Becker • John Arnold
Format: Electronic book text
Pages: 388
ISBN-13: 978-6612783180
Categories: Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN: 6612783184
Barcode: 9786612783180

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