Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
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Interpersonal Divide (Paperback)
Loot Price: R519
Discovery Miles 5 190
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Interpersonal Divide (Paperback)
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Loot Price R519
Discovery Miles 5 190
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Electronic communication now keeps us connected, wired, and cabled
to the entire world. Why, then, do we often feel displaced and
increasingly isolated in the global village? Interpersonal Divide:
The Search for Community in a Technological Age seeks to answer the
question: have media and technology created a social gap, eroding
our sense of community? Author Michael Bugeja tackles this question
by taking a broad and interdisciplinary approach, incorporating a
number of different viewpoints, including global, ethical,
philosophical, corporate, pop cultural, and sociological
perspectives. Bugeja analyzes the "interpersonal divide"--the void
that develops between people when we spend too much time in virtual
rather than in real communities--and makes a case for face-to-face
communication in a technological world. He traces media history to
show how other generations have coped with similar problems during
periods of great technological change, recommending ways to
"repatriate to the village."
Interpersonal Divide, a ground-breaking book, documents how
long-standing media theories--including ones by Marshall
McLuhan--may no longer hold in the wake of new media and intrusive
technology. Bugeja investigates the impact and motives of media
ecosystems that have polluted the Internet and other digital
devices with marketing ploys, delivering to consumers a global mall
rather than a global village. Interpersonal Divide informs readers
how to use media and technology wisely so that they enhance rather
than replace community.
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