Michael Gerber, the world's top business guru and bestselling
author, shows would-be entrepreneurs how to get started,
operationalize their winning idea, and design a business that will
Got a great idea to start a business? So now what? "The E-Myth
Enterprise "explores the requirements that any new business must
meet: the satisfaction of its four primary influencers--its
employees, customers, suppliers, and investors--through four
fundamental categories--visual, emotional, functional, and
financial. Together these form the twin strategies every
entrepreneur must use to design a business.
The latest book in the Gerber franchise, "The E-Myth
Enterprise," fits neatly into a training program all entrepreneurs
can use to fulfill their dreams. "The E-Myth Enterprise" is an
indispensable follow-up to "Awakening the Entrepreneur Within," as
it shows would-be entrepreneurs how to put a promising idea to
work. Next, readers can turn to "The E-Myth Revisited" for
tried-and-true advice about avoiding the pitfalls that prevent most
small business owners from succeeding. Following this, "The E-Myth
Manager" provides essential guidance for the management of any
business. Finally, for advice on how to take an existing business
to the next level of growth and opportunity, there's "E-Myth
Mastery." In "The E-Myth Enterprise," Gerber completes the E-Myth
series, to help transform every entrepreneur's dream into a
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