The Complete Idiot's Guide to Search Engine Optimization (Electronic book text)

Rev up the search engines. The Complete Idiots Guide to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a sites optimization, and how search engine marketing fits within a companys overall online marketing plan. More than 90% of all online users employ search engines to find what they are looking for on the Internet A study from IMT Strategies demonstrates that a companys presence on relevant search engines is the most important medium for maintaining high brand awarenessmore important than print media, radio, or TV commercials